IMATS Toronto 2015

Hi everyone! Today’s post is not a tutorial nor review. I want to talk about the IMATS (International Make-up Artist Trade Show)! Beauty lovers all around the world should know that IMATS is the biggest makeup trade show in the world. I have attended the IMATS Toronto since 2010, with the exception of 2014 when I was in Jakarta with my family. This year, the IMATS Toronto 2015 will be held at the Metro Convention Center, from September 26-27. Are you going to be there?

*Check out my IMATS posts from prior years!*


This year, I will be attending the IMATS again (on Saturday), and I can hardly wait! Let me tell you that (in my opinion) the best part about the IMATS is actually the workshops! Really and truly, for $45/day, you will learn so much from the workshops. The keynote speakers of these workshops are well-known celebrity makeup artists who will show you loads of tips and tricks. I met with Rae Morris in 2013, and that was totally surreal! She was so approachable and kind. In 2012, I sat in Gordon Smith session, where he talked a lot about  his works and the future of prosthetics/animatronics. These workshops are a must to attend!

Rae Morris

This year, the 2 keynote speakers are Adrien Morot and Gregory Arlt. I can’t wait to be sitting on their workshops and just absorb everything they have to say. Adrien Morot is an Oscar Nominee for his work in Barney’s Version. He will be doing a demo on stage on special effects makeup.

Gregory Arlt, everyone knows who he is right??? Gregory Arlt is MAC Pro’s Director of Makeup Artistry, and Katy Perry’s makeup artist! His works can be seen in the runways from Paris to New York. His list of celebrity clients include Dita Von Teese, Alicia Keys, Gwen Stefani, and Victoria Beckham. Gregory Arlt of Mac Pro will be showing attendees how to achieve a flawless skin without filter! This is a must to attend! I’ll be at the front seat, just you all wait and see.

Other speakers include the wizard of makeup Kevin James Bennett, master of reverse contouring Eve Pearl, makeup veteran Randy Daudlin, and many more! Check out the IMATS speaker’s bios to see who will be there, and their schedules.

OPI Nail Polishes

Besides the workshops, of course there’s the shopping! There were deals everywhere you see, and these deals were awesome! I cannot wait to see which brands will show up this year. I’m definitely eyeing for new sets of lashes, perhaps more brushes, and nail polishes. I will do an IMATS Tips post next week to prepare us (and our wallet) when we enter the show.

Lastly, one of the main events of the IMATS that I find very enjoyable is the Battle of the Brushes. Battle of the Brushes is IMATS makeup competitions, which are split into 2 groups – beauty/fantasy (2hr time limit) and character/prosthetics (3hr time limit). The competition yields amazing final results, and it is such an inspiring event to attend to. I, especially, love seeing the results from the character/prosthetics competition! Some of the pieces were mind blowing, and you wouldn’t know that they are all done by students or fresh graduates from makeup school!

IMATS Student Competition


Have you been on the IMATS before? What are your thoughts about it? If you have not, are you going to consider going to the show?