If you guys followed my twitter account, you would know that I was kindly invited to join the Etude House Healthy Face Movement event last Saturday at Mall Taman Anggrek, Jakarta. I was happy to see the other beauty bloggers, especially since I met familiar faces as well as new bloggers. I was quite surprised to see that some of these bloggers actually know my face and my name.
For those who were there, and have been reading my blog, a big hug and thank you. I’m not one that’s good with faces and names, so a big apology!!! I know I kept asking some people their names, ’cause I can’t remember. Sorry sorry sorry..I’m just really really bad with memorizing names and faces in big events, esp. because there’s way too much things going on (i.e. loud music and people chattering). If you see me next time, just come up and say hi to me. I’d probably ask for your name again, but I promise I’ll try to remember! Or say hi to me on Twitter 😀
Back to the event itself. So, Etude House Indonesia created an Etude Carnival in the atrium of Mall Taman Anggrek. Pretty much, they’ve turned the mall Pink! Pink is the main colour of Etude House. They even have pink makeup case! Cute much? Not only they turned the atrium into a Pink Carnival, they organized makeover booth, cosmetics stand, manicure stalls, photo booth and a big centre stage.
All bloggers were directed to the Beauty Workshop area where we were introduced to Yohanna and Ivonne. Yohanna, as the media relations staff, explained to us what Healthy Face Movement is. She mentioned about 3Me – my skincare, my makeup application and my makeup removal. This campaign is directed towards Indonesia women to care and give extra attention to their skin using those 3 steps mentioned – cleaning face with skin care, using moisturizer or light primer and cleansing the skin after activity.
For this Healthy Face Movement Campaign, Etude House created a Video Competition for everyone! All you have to do is to create a video testimony and tutorial of the 3Me activity that you have done, and a Daily Makeup Look. For more info please visit Etude House Indonesia Facebook fan page.
Besides that Healthy Face Movement campaign, the event itself was created to officially released the first Korean CC Cream in Indonesia. More on the CC cream on the next post.
So after Yohanna talked to us a little about the Healthy Face Movement, she introduced Ivonne who is an Etude House Indonesia makeup artist. She talked to us about the little makeup competition that we had to do using Etude’s products. She introduced Michin, Etude House Korea makeup artist, and Michin performed a demo to a model. We were supposed to create a similar look on ourselves using products provided to us on our table.
I just want to say this was the only time in the event that I felt grossed out. First of all, the products given to us were used testers. I’m not sure if these testers were well cleaned with alcohol or not, but the eyeshadows look quite dirty. If you guys don’t know me personally, let me just mention that I hate using testers on my own face. I think it’s nasty! Not to mention products like mascara should NEVER be shared around! Second of all, we were given no brushes, and some of the eyeshadow sponges were dirty, like used dirty with brown stuffs on it. Next, the products like the compact powder does not even match our skin tone. It was my worst nightmare!!! Ok, fine may be I was being a big baby, but anything that’s going to come close to my eyes better be clean! I do not want any eye infections! So I used the clean Q-tips given to us and my fingers to apply my makeup.
Nevertheless, I wanted to be a good sport and not a party pooper. Thank goodness I brought my own baby wipes. Ladies, please, regardless whether you have a baby or not, always carry baby wipes in your handbag, you never know how useful these things are. I used the wipes to wipe down some of the products, and cleaned my face with it. I was glad I had worn my own mascara before the event, so I avoided using mascara provided by them.
During this time, I get the chance to try on their CC and BB cream. I’m not sure how I feel about these 2 products just yet. You guys should know by now that I think CC and BB creams are just a big marketing hype. I’ll talk more about these 2 products this week.
The event ended when Michin chose 2 winners and that’s it. After our blogger event, the area was used for makeup classes. I walked around the atrium for a while and man, it was PACKED! I, especially, loved the nail corner. Since I had to go and meet a friend, I didn’t get the chance to shop around. Nevertheless, it was quite awesome.